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SEO and Social Media for Non-Profits

seo and social media for non-profits

This year, I’ve been fortunate to be involved with a non-profit organization here in Atlanta, called Vision Rehabilitation Services of Georgia.  My wife is a member of their staff and I have volunteered to help with promote their upcoming fundraising event via SEO and Social Media.  It’s been a great learning experience and I am proud of the results that have been produced so far.

Screen shot from Google Analytics showing improvment

Thankfully, my wife is often my sounding board and she will be the first person to remind me I am talking over people’s heads.  I love technology and all things internet related. Once I get excited about something, I tend to take off or (incorrectly) assume everyone knows what I’m talking about.

consider your audience

Alas, such is not the case.  The good people at VRS are not technical in nature and I’ve done everything from explaining what Twitter is to how to edit the title of a page in HTML.  They certainly haven’t had much exposure to SEO and Social Media. This, I have found, is great since it helps me stay grounded, slow down, take a breath, and really make a difference in helping achieve results.

 

I have found that I learn best when I have a goal in hand and the can put whatever I’m doing to practice.  This is how I learn and improve.

 

I’m no stranger to Social Media and I consider myself more of a rabid enthusiast as opposed to an expert. I was already somewhat familiar with SEO and the over all concepts, but putting it all together for a good cause really helped me grow and be effective.

 

I’ve bought books, signed up for mailing lists, practiced and experimented.

Rinse, Lather, Repeat for success!

(If you read Malcolm Gladwell’s book, Outliers, you know about opportunity and experience so I think that’s very apropos in this case.)

Malcolm Gladwell's book, Outliers

finishing touches

I’ve been using an example to illustrate how I feel. The example I’ve been using is that the Internet is a car; I know how to work on the engine, transmission and brakes, and with what I’m learning now I’m learning how to put on the custom, hand-painted pin striping.

Hand-painted Pinstriping

I’m not going to go into specifically into SEO or Social Media tips for non-profits because that stuff is already plastered all over the web and can be found in books, but I have really enjoyed my experience and am glad I’m helping a great cause.

 

But is has become clear to me that you have to use both, or that is to say, you should use bothThe sum is greater than the parts and with the various tools available, you can see the results, (whether positive or negative) pretty quickly.

goals

I guess the one piece of advice I can give, is to have a goal.  Whether it is something like “getting people to sign up for the fundraiser,” or “move up in search engine results,” or simply create awareness, you got to have identified what you are trying to do.   SEO and Social Media just for the heck of it, will not work.

 

Oh, and if you are interested in helping our cause and seeing how SEO and Social Media can help a non-profit, check out the Spooktacular Chase, 5k Race in Symrna GA.

 

I’d love to hear any suggestions or questions you have.

 

 

 

 

Posted in Ramblings, Smarts, Tech.

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goodbye to a legacy…

This came to me via the Real Beer Pages monthly newsletter.

CHARLES KOCH, VITAL TO CREATION OF BOSTON BEER, DIES
Charles Joseph Koch Jr., father of Boston Beer Company co-founder Jim Koch, has died. He was 89 years old. A press release from Boston Beer explains, “The elder Mr. Koch was a guiding light for his oldest son, Jim, in the creation of The Boston Beer Company. He contributed his immense knowledge of brewing, as well as his sound business advice. But his greatest gift lay in an old trunk stored in his attic. That trunk contained family brewing memorabilia and beer recipes dating back to the 1800s. Indeed, he handed over to his son what he considered the best of the family beer recipes. That beer was first brewed in 1984 and soon appeared in taverns and restaurants in Boston under the name Samuel Adams Boston Lager. The success of Samuel Adams Boston Lager is widely credited as a catalyst for the American Craft Beer Revolution.” Charles Koch was born in Cincinnati on Nov. 14, 1922, and after majoring in chemical engineering at the University of Cincinnati he became the fifth generation of eldest Koch sons to become a brewer.

The loss of a family member is very sad.

Continued…

Posted in beer.

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usb 2.0 not working in windows 7?

Man, I wished I saved some screenshots.

I wasn’t sure when it happened, but I was getting a pop-up whenever I plugged my USB devices in that said, “This Device may be able to perform faster…” and then it said I had no USB 2.0 or Hi-Speed USB connections installed on my system.

It was driving me nuts since I had a combo USB/Firewire PCI-E card installed and my Kindle, iPod, HTC phone, all complained and I was getting slow(er) USB transfer speeds.

I didn’t know what it could be!  I took out the card, blew the dust out, resat the card, etc, re-installed drivers, but nothing made a difference.

Then I read a forum post that said it might be related to the recent Service Pack for Windows 7.

In my device manager, I had three yellow exclamation points next to my USB devices.  The forum post said to delete them from your device manager, reboot, and then Windows 7 would reinstall the right driver.

Sure enough, it worked!

My Device Manager

All my yellow "!" are gone!

In looking back through my Google Search History, I see that I saw an interesting thing in my Event Log:

The driver \Driver\usbehci failed to load for the device PCI\

I work with a real sharp Microsoft Engineer and the first place he always looks is the Event Log.

Here’s the forum post that helped me solve this all:

http://www.sevenforums.com/hardware-devices/139441-standard-enhanced-pci-usb-host-controller-not-running.html

 

 

Posted in Info, Ramblings, Tech.

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welcome back to the real world

We just got back from a wonderful time down at Disney World.  They sure know how to do it right.  Not only do they have excellent customer service, they go all out to make sure their customers have a great time.

Mickey Mouse

Mickey Mouse

This was the first time we actually spent time on their property.  That’s how you got to do it.  I drove our van once over the entire week for a beer run. Everything else has been taken care of.

I have some observations that I’d like to share.

Tattoos

Now, I have a tattoo.  I got it when I was 18. I can hide it easily.  At Disney world, tattoos are the new goatee.  You ain’t cool unless you have a tattoo. At Disney World, one will get to see a lot of tattoos.  I saw plenty of arm sleeves, leg tattoos, and heck, I even thought about getting another one on my leg, (in college I had picked out the most awesome Japanese Shadow puppet for my calf), but there were zero neck tattoos.  That is, until we returned to Georgia. It still boggles my mind why anyone would get a neck tattoo.

Oh yeah... I am very cool

Mr. Dumas

Continued…

Posted in Info, Ramblings.

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cycles of improvements

A good friend of mine shared something with me that was really cool.  Surely, you’ve heard to TED Talks. In case you didn’t here’s a brief description:

TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. Along with two annual conferences — the TED Conference in Long Beach and Palm Springs each spring, and the TEDGlobal conference in Edinburgh UK each summer — TED includes the award-winning TEDTalks video site, the Open Translation Project and Open TV Project, the inspiring TED Fellows and TEDx programs, and the annual TED Prize.

And that’s taken right from their website.

I honestly don’t watch enough of them.  Some of videos I seen are “knock-yer-socks-off” type of good.  Most everything I’ve seen so far has been really inspiration.

So, my friend shared with me, TED Curator Chris Anderson on Crowd Accelerated Innovation, which was featured in Wired. I’ll embed the accompanying video here. I think both the article and the video have profound impact. Anderson’s video focuses on videos, but I feel the same sentiment can be applied towards Twitter and Facebook, and other social media outlets.

What I find interesting, is the concept of people who have passion and are self-taught, can raise the bar on those classically trained.

Innovation is hard work; it based on 100’s of hours of research, practice… abscense of desire… it’s not going to happen…

- Chris Anderson

Continued…

Posted in Ramblings, Smarts.

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